Vendetta Coffee Bar Rebrand
Boutique Brand Identity | Spring 2024 | Professor Clinton Carlson
Vendetta Coffee Bar, situated in the heart of Wauwatosa and Milwaukee, Wisconsin, endeavors to reintroduce the American public to an adventure of flavor and culture that has been withheld from them. Through this rebranding effort, my aim was to embrace the essence of the Vendetta name and elevate its experiential, visual, and online presence to authentically mirror the brand's identity. Looking ahead, Vendetta will serve as a coffee bar in the mornings, offering the opportunity to savor coffee the Italian way, and in the evenings, it will transform into a social hub where patrons can indulge in the Italian way of enjoying life.
Photography Elements
To be framed and displayed throughout the cafe.
Rich in the culture, history, and world-renown architecture of Italy, the goal is to deliver a true Italian cafe experience. So much so, that customers have to ask themselves if they really are sipping a cup of coffee or an aperol spritz from across the world.
In Process Work
Digital development after critique, discussions, and combining of elements to create a balanced, symmetrical, modern logo that reflects the Vendetta name.
